Vital Insights in the Relentless Pursuit of Donor Delight
With donor acquisition becoming more difficult and more costly, donor retention is critical to fundraising success. In fact, fundraising is increasingly about creating and keeping the right kinds of donors. Because our research nationally indicates that a single factor can account for as much as 50% of donor loyalty — and ultimately donor lifetime value — it doesn’t pay to work in the dark. Donor Value Mapping® turns the lights on!
Donor Value Mapping® provides:
- Insights into the “key drivers” of donor satisfaction and loyalty
- Ranking of the factors most important to donors’ giving
- Satisfaction scores showing where improved performance translates to greater donor loyalty and lifetime value
- Demographics and communications preferences
- Insights into donors’ perceptions of organizational strengths and weaknesses
- Individual donor data for improved segmentation and communications
- Recommendations for improving fundraising performance