We help Christian organizations to excel.

McConkey • Johnston International helps non-profit organizations with fund raising / resource development, marketing, management, organizational development, strategic planning and more.

With more than 40 years in the industry, the firm headed by William McConkey and Larry Johnston is one of the most recognized, experienced and trusted names among consulting firms in the Christian marketplace.  Whether you need to raise money, or you’re seeking help with strategic planning or organizational transformation, we’ll help you accomplish your goals… 


As trusted partners with our clients we help solve problems, overcome challenges, and seize opportunities. Decades of work with leading nonprofits internationally enable us to bring extensive experience and expertise to your team in the following areas:


We have helped client organizations to raise hundreds of millions of dollars. But more than “flash-and-ash” fundraising, we’ve helped to build sustainable, high-performing development departments for dozens of leading ministries.



When it comes to donors, our posture is, “If you don’t really know your donors, you don’t understand your job.” Donor Value Mapping can help you to crack the code that drives donor satisfaction, loyalty, retention, and lifetime value.



We help nonprofits go beyond strategic planning by helping to create effective strategic management systems. Because no plan is better than its execution, we utilize leading edge systems to improve execution and convert great ideas into tangible results.



We’ve trained hundreds of executives, managers, and staff in nonprofits to perform with greater knowledge and skills and we’d welcome the opportunity to help hone the strengths and talents of your team.



Know how healthy your organization is? "How Healthy is Your Organization?" is an online survey that will let you know.



Larry Johnston's doctoral research surfaced surprising information about how major donors make their giving decisions. That research resulted in Donor Value Mapping, a cutting edge process for increasing donor lifetime value.


"The vineyards of philanthropy are pleasant places, and I would hope good men and women will be drawn there. Most of all, I would hope it will be better understood that if these vineyards are to thrive and bear their best fruit, they must always have first-class attention." -- Harold J. Seymour

We’ve Served Many Fine Clients, Including…


What are our clients are saying about us?

“Larry and his team are absolutely the best! He will challenge you to think in new ways about strategy, branding, fund raising, etc. His commitment to quality, focus on service and results are beyond measure. I recommend Larry with the greatest of enthusiasm.”


Roy Fitzwater Co-Director Navigator Church Ministries

“Larry is one who can ‘cut to the chase’ quickly with a brilliant analytical thought process, making many complicated issues into a simple and digestable portion. A few seconds with Larry and the lights come on!”


Ross Weidman Director of Advancement, House on the Rock

“Larry did an incredible job of transforming the Executive Committee of the Anglican Relief & Development Fund from a well-intended but somewhat naive team into a leadership group with clear vision, purpose and structure, especially with regard to donor relations. Result: Increased revenues to support more development projects in third-world countries.”

D.O. Smart Anglican Priest and Retired Admiral, ARDF Board Member

“I have known Larry Johnston for over twenty years, and he has been an organizational visioning consultant and personal coach to me for over ten years. He is one of the most creative thinkers/innovators that I know, combining experience, expertise, and the capacity to address every detail with the insight and wisdom of a true servant’s heart. There is no ego in him – he walks humbly with his depth of gifting and knowledge. Larry is truly a man of the highest integrity who raises the standard wherever or however engaged. He is in a league of his own, and I have no reservations recommending him.”


Jim Loscheider former Vice President of Donor Ministries, Samaritan’s Purse

“I’ve seen Larry Johnston change the game for two organizations on multiple levels. His creative input transformed the copy, design, overall impression–and results. That touched countless lives through our work. At the same time, he provided wise counsel on overall strategic planning all the way down to efficient marketing/fundraising processes. And all with joy. Working with Larry is not only effective, it is fun and fulfilling. I highly recommend you take advantage of his gifts.”


Chris Corbett Senior Strategist and Copywriter

“During a time of transition Larry guided us through difficult change. The results have been outstanding. Our board is aligned, our donors and donations are growing and our brand image is improved. He was the right man, at the right time, with the right message. It was quickly apparent to us that Larry knows his business. In addition the resources he brought to us both from his team and from the outside were exceptional.”


Rick Allen CEO/President MedSend

“I’ve known Larry since I started in Development with Campus Crusade for Christ in 1982. Back then, he helped structure and move forward a ultra ambitious campaign to raise a Billion dollars. At BLI, Larry helped me maximize our development and strategic planning, and most recently he helped LPA assess, strategize, and maximize its development work in our festival cities. Larry is a fundraising genius. He’s an amazing problem solver. Most importantly, Larry approaches all he does with professionalism and integrity. He truly is one of my heroes and a model for what it means to serve Jesus wholeheartedly.”


John Ogle Vice President of Development at Luis Palau

“In the early days of my career, I had the unique opportunity to work with Larry Johnston on numerous initiatives and campaigns. His insights, advice and direct engagement in my work not only allowed the organization to be successful but also allowed me to grow as a professional in the non-profit industry which has led me to where I am today.”


Scott Larson CEO at HomeAid America

“M/J helped us develop a strategic management system to give legs to our strategic plan and initiatives.  As a result, we’re advancing as an organization on a number of fronts.  McConkey-Johnston was and is a valuable asset for the Christian and Missionary Alliance.”


Ken Baldes COO/CFO, Christian and Missionary Alliance


"A brain stretched by a new thought will never return to its original shape."

Plugging the holes in your bucket

  At conferences, I’ll often tell very diverse groups of organizations in my seminars, “I don’t care what your mission is, you’re in the energy business.”  For many that’s a momentary charley horse between the ears, and it takes only a few seconds for some stares to become entirely blank with incomprehension. But that’s just […]

Segmentation: The Fundraiser’s Imperative     

If I had all the money lost by nonprofit organizations because of the costs of poor segmentation, I’d be very wealthy. I would have started a foundation long ago and would be spending my time giving money to worthwhile causes rather than helping to raise money for them. Because my intent here is to dash off […]

The Most Valuable Degree in Development

  For many years I’ve been asked, generally by younger staff at client organizations or by people attending my seminars who are contemplating a career in the field of development, “What’s the most valuable degree I could get?” It’s a great question, and one that used to trigger a range of provisional answers. Because the field […]

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Wanting to improve fundraising or organizational performance?

From strategic planning to fundraising and organizational health, we're here to help.
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