"What fundraising software should I choose?"
It's one of the most frequent questions we hear. But software alone isn't the answer...
Software options abound. Which one is right for you? Here are the key issues to consider when looking at software...
1. How effective is its ability to capture, and retrieve, critical information about your donors?
2. Is it as strong in its capacity for database relationship marketing uses as it is in recording financial transactions?
3. Will the software provide usable information about donors, their interests and giving patterns AND the performance and profitability of your fundraising programs?
4. How strong is the support package that accompanies your user license? Does tech support truly understand DEVELOPMENT?
If you need help, please contact us. M/J can help you understand how to evaluate software, as well as how to create, analyze and understand the critical measures of organizational and fundraising success.