How strong is your ministry's brand? Where does your organization fit in the mind of your marketplace?

Branding is a critical element in today's nonprofit marketing. But branding is more than simply your name and logo. In today's turbulent marketing environment your organization's brand is understood as your wholistic identity: Name, image, service delivery, donor relations activity, organizational strategy, impact or fruitfulness, communications materials -- all of these contribute to your BRAND.

branding process can be quite complex as it must consider all aspects of your organization plus the expectations of your various constituencies. It's a combination of strategic analysis and evaluation, research and testing, plus creative processing and application. 

To learn more about how your organization can benefit from a powerful brand, and how M/J consultants can lead you through the branding process, simply click the link below.

Contact M/J about Branding...