How strong is your ministry's brand? Where does your organization fit in the mind of your marketplace?
Branding is a critical element in today's nonprofit marketing. But branding is more than simply your name and logo. In today's turbulent marketing environment your organization's brand is understood as your wholistic identity: Name, image, service delivery, donor relations activity, organizational strategy, impact or fruitfulness, communications materials -- all of these contribute to your BRAND.
The branding process can be quite complex as it must consider all aspects of your organization plus the expectations of your various constituencies. It's a combination of strategic analysis and evaluation, research and testing, plus creative processing and application.
To learn more about how your organization can benefit from a powerful brand, and how M/J consultants can lead you through the branding process, simply click the link below.
Contact M/J about Branding...