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McConkey-Johnston Case Studies
With 30 years of service to the nonprofit ministry community, M/J has seen dozens of success stories as our clients have achieved their dreams. Below is a selection of case studies provided by a variety of clients.



  • LUIS PALAU ASSOCIATION: The challenges of a major “festival evangelism” event include building and maintaining partner support before, throughout and after the event has concluded. For the Luis Palau Association “keeping” Festival donors was a major objective for its Portland CityFest held in August 2008. Expected to draw more than 150,000 people, Portland CityFest could also mobilize thousands of Christian people for active service during -- and after -- the massive weekend event. That’s where McConkey-Johnston came in. READ MORE...
  • WORLDVENTURE: “Do you guys help with re-branding programs?” Dr. Hans Finzel, president of CBInternational was concerned about an aging image and its impact on missionary recruitment and donor acquisition. “We’re in a new century...a new millennium...and I want to make sure we’re not only relevant, but that we’re perceived as a top-drawer mission that people can’t wait to join.” An M/J team was assembled to research the issue and develop a strategy not only to change the ministry’s name and visual identity, but also to help retool its website and recruitment strategy and materials. READ MORE...
  • Crown Financial Ministries was forged for the new millennium -- the merging of Christian Financial Concepts and Crown Ministries in September 2000. The partnership that developed between Larry Burkett, of Christian Financial Concepts, and Howard Dayton, of Crown, formed a powerful voice for Christian stewardship that is impacting millions of lives across the globe. McConkey-Johnston was involved in a number of aspects related to the merger, including developing and executing creative communications strategies to help launch the “new” organization. But one of the challenges facing Crown was to blend the two ministries’ donor files into a cohesive base of support for the new organization. READ MORE...

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